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Monday, June 15, 2009

The Value of a Good Cleanup

The Value of a Good Cleanup

It's amazing how many times we have customers pick up their vehicles after a collision repair and the first thing they notice is how shiny & clean the car is. Often they don't even look at the repair!

One of the best things you can do for your business is take an extra bit of time on each vehicle and make sure they leave looking flawless! Who knows, 5 minutes spent polishing out a scratch may lead to a $5000 referral.

Make sure your shop is stocked with products that can make a good cleanup effortless. A quick acid wash on some wheels can make the worst looking wheels look like brand new. A quick run over some headlights can make a huge difference.Here's an example of what less then 5 minutes can do:

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Before Polishing After Polishing

(I know they're different sides, I wasn't thinking right today! but you get the idea)

Interior cleanups will blow some people away. Customers are constantly amazed that we’ve taken the time to wipe down every piece of trim and vacuumed out the entire vehicle, even on a simple bumper job. The impressions this leaves with them generates a ton of referral work, never overlook the value of a good cleanup!

And one last thing, Always clean off overspray!!! Even if you claim it was on it before it came in. It’s your’s now!

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